Our Services.
We’ve got your back no matter what you need. But after decades of consulting, we’ve developed four core programs that deliver impact time after time.
The Thought Leadership Report.
If you’re looking to build brand equity, drive category leadership, and inspire your customers, this program will light a fire.
Big Picture Insights revealing cutting edge learnings about key category topics from a large data set.
Press-Worthy Editorial Design winning brand press and marketing stories across media and leadership events.
Expanded Content videos, tools, games and exhibits to activate innovation and strategy across an organization.
The Consumer Segmentation Toolkit.
If you’re looking to clarify who your consumers are, in a way that drives strategic decisioning across your org, we’ve developed a program that’s for you.
Data Driven utilizing data science to see segments you didn’t know were there.
Qualitatively Enriched with stories and imagery from real customers.
Packaged as a Toolkit for product, brand, sales and marketing teams.
The Concept
Discovery Lab.
If you’re looking to test innovation possibilities and confidently pursue the big ideas, with the support of your leadership, we invite you to this program.
Disruptive Concept Creation generating a wide range of exploratory concepts together with your team.
Sharp Value Propositions clarified by consumer needs, and perceptions and market analysis.
Focused Insights that deliver clear product direction based on comprehensive consumer input.
The Opportunity Horizon.
If you’re looking to stay ahead of major trends, and grow your business with confidence, this is a must-have annual program for you and your leadership team.
Trend Analysis across in-category and out-of-category spaces with the potential to impact a brand’s customers and business.
Strategic Foresight & Scenarios that envision consumer lifestyles and priorities in a range of changing contexts 1, 3, 5 or 10 years out.
Opportunity Briefing in depth summaries of high-impact brand, business, and product innovation opportunities to focus teams.
Don’t see a program that fits your needs?
We can build a custom program for you and put our mixed-method toolbox to work.
Methodologies
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Through virtual or in-person interviews, diaries and surveys, we uncover insights into how your customers are evolving, their perceptions and interests in your product and service areas, and opportunities for innovation that truly connects with where they’re headed.
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Providing colorful quant data and analysis from comprehensive secondary research, market analysis and strategically-designed consumer surveys. Our data is designed to connect you to real, significant business opportunities — from a local to global scale.
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Utilizing a Strategic Foresight process to synthesize signals of change, global shifts, social drivers and market wildcards to paint a vivid picture of the future of your consumers and your category.
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Unlock new vantage points and break biases during your design process. Utilize our deep expertise in evaluative and exploratory design research and facilitation to inform and inspire your product pipeline.
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Curating and facilitating the most progressive and thoughtful global experts to weigh in on what’s next in the adjacent spaces that will influence your future business and brand.
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Bring research to life for your stakeholders in a myriad of creative formats that engage, inspire and activate teams.
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Utilize our team as a concept generator with outside perspective. Establish key north-star concept visuals to socialize and garner buy-in.
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Strategically engage your team and/or stakeholders with high impact workshops that connect vision to action.