Insights & Strategy
What should we be creating and offering? and why? Excellent insights and a sharp strategic point of view are foundational to creating great products, services and businesses. We put to use our decades of experience at agencies and in-house, working across product categories, and across research methods, to bring you top-shelf, tailored-to-you insights and strategies. In doing so, we help teams focus their creation expertise in high-impact areas
Our approach integrates insight and strategy directly with design and creation team processes, so that learnings are absorbed, interpreted and activated seamlessly into relevant projects and products. Clarity and focus are top priorities for our strategic deliverables here, because we know a clear, simple story gets buy-in, rallies the team, and steers product decisioning over time.
Product Insights
Leading product research that ranges from exploratory to evaluative with a large toolbox of innovative ways to share concepts, prototypes and opportunity territories with customers. Delivering Insights that provide clear and impactful direction for product opportunities and innovation.
Consumer Insights
Designing, facilitating and analyzing qualitative and quantitative consumer research that tackles big, complex topics and nuanced trends and phenomenon. Delivering rich insights into consumer lifestyles, values, behaviors and attitudes.
Co-Creation Labs
Facilitating collaborative creation sessions, remotely or in-person, that bring together diverse perspectives across consumers, experts, influencers, and stakeholders to explore, ideate and problem solve together.
Strategic Guidance
Guiding strategic framing of key issues and opportunities for brands, products and services through research, storytelling and visual design for larger audiences and collaborative decisioning moments.
Foresight & Speculative Design
In today’s era of rapid change, it's critical to understand the possibilities of future landscapes. What might totally disrupt our industry? How might our customer values and behaviors radically change? If they do, what new opportunities may we have to best support them? Foresight and Speculatve Design takes both a creative and analytical approach to answering these questions– ultimately giving businesses a rich, informed innovation perspective, ensuring relevance and preparedness in a rapidly changing world.
Foresight marries meticulous trend and expert research with rigorous analysis and scenario creation to provide you with insights into the possible futures of your market, category and consumers. Speculative Design employs creativity to explore ‘what if’ designs along trajectories of future scenarios. Speculative Design approaches are critical to strengthening the preparedness and agility of an innovative team but it can also manifest as Innovation ‘big bets’ in market, or critical thought leadership material.
Trend & Foresight Research
Delivering custom presentations and immersive workshops that illuminate significant changes ahead for your brand, customers, products, and industry.
Scenario Mapping
Defining probable and possible futures that are relevant and adjacent to your business as a foundation for facilitating implication mapping and strategic planning.
Innovation Spaces & Future Concepts
Identifying and bringing to life key future opportunities and themes for teams to ideate from, through strong narratives, visuals and data.
Team Activation
Activating teams to apply Insights and Foresight to their workflows through workshops, mapping, briefing and program launches. Sparking excitement and meaning for teams across an organization.