Arc’teryx

Extending the impact of athlete insights from on-trail learnings to stories that guide innovation. Extending the impact of athlete insights from on-trail learnings to stories that guide innovation.Extending the impact of athlete insights from on-trail learnings to stories that guide innovation.

Extending the impact of athlete insights from on-trail learnings to stories that guide innovation.Extending the impact of athlete insights from on-trail learnings to stories that guide innovation.

How We Helped

  • Qualitative Research Design

  • Synthesis & Analysis  

  • Insight Storytelling & Presentation

  • Concept Roadmapping

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“This project has closed a gap in how we learn from our mountain athletes.  It’s rounded out our data points with their voices and provided clarity in where to innovate next.” - Mark Henderson, Director of Research & Engineering